While the idea of carrying the sent of a middle aged bald actor might not appeal to my better senses, it may to millions of Bruce Willis fans and that’s the idea behind the actors new self-titled Cologne.
Bruce Willis cologne was created in a partnership with LR Health & Beauty Systems and is called Bruce Willis Eau de Parfum and is described as “gray colored” with hints of grapefruit, pepper and vetice.
Don’t expect the cologne to be the last you see of the Willis line, he’s also creating shampoo, you know because he has so much hair, along with body wash, deodorant spray and aftershave, all of which are expected to launch in the coming months.
I hope he isn’t testing the shampoo to give his approval, unless it comes with some type of built-in waxing system.
