It took Shrek Forever After (aka Shrek 4) to bump Iron Man 2 out of the top box office spot, and it was a big bump. Shrek took in $71.2M for it’s opening weekend. Iron Man 2, which has been out for weeks, only took in $26.6M. Robin Hood dropped to second spot with $18.7M. Letters to Juliet took 4th, and Just Wright was 4th. MacGruber, which just opened, bombed, with only $4.1M in receipts, to take 6th place. Well, when you base a whole movie on a lame SNL skit that has an annoying soundtrack, it’s not surprising. Will Forte appearing naked was enough to bring people in, I guess. [Data from IMDB]
Prince of Persia with Jake Gyllenhaal opened in foreign markets, ahead of its N. American debut, and while hitting #1 in 18 of 19 markets (just not in the U.K.), it still only took in $18M in receipts. The downturn in box office is apparently partially affected by the warm weather there over the weekend.
Hollywood is trying to find a way to reach consumers home screens (aka TV) with new movies sooner than usual. Apparently the big studios are in talks with the big cable operators, and if things work out, you could see a new theatrical release on your TV set within four weeks instead of the typical four months. However, there’s a fairly hefty price for that privilege, and it might run $20-30 per movie. Something like this could be implemented as soon as late 2010 or early 2011. Oh great. I’m sure theater owners will be happy with this plan. Of course, they could just jack up the popcorn and soda for all those of us that are old-school and like to watch some new movies on a giant screen.
Bob and Harvey Weinstein, who have produced some of Hollywood’s biggest films, have been trying to work out a deal to reclaim Miramax Films from Walt Disney Co., but the deal fell apart after weeks of negotations — mainly due to issues about how Miramax would fit in with The Weinstein Co. According to the LA Times, new negotiations might bring back two other brothers, investors Alec and Tom Gores. Miramax, which the Weinstein brothers were forced out of, was named for their parents, Miriam and Max.