Electronics retailer Best Buy put Justin Bieber and Ozzy Osbourne in their Super Bowl commercial this year, an odd pairing that worked to decent effect.
The company didn’t sugar coat why they chose Bieber with marketing chief Drew Panayiotou revealing:
“Justin Bieber is the biggest star out there, but that’s not why he’s in the spot,” and “He symbolically represents something important to the brand message.”
[Read more…] about Justin Bieber And Ozzy Osbourne Pitch Best Buy Wares In Super Bowl Ad
