There hasn’t been a makeover for the Planter’s Peanuts guy since 1916, but this week Kraft chose to take the character in a new direction, voicing him with movie star Robert Downey Jr.
Okay so Mr. Peanut still wears his top hat and wear glasses, but he’s also in 3D and has the voice of Robert Downey.
The actor has signed a multiple commercial contract that will run at least through the holiday season.
The first commercial was released on Tuesday and here it is:
