The “Digital Death” campaign which singer Alicia Keys setup to raise $1 million for World AIDS Day has reached it’s $1 million mark. As part of the campaign various celebrities appeared in “dead” poses and abandoned their social media accounts, promising to stay offline until $1 million was raised.
While the plan was to have followers and fans on Twitter and Facebook help raise the money, only $500,000 was needed from the public after pharmaceutical billionaire Stewart Rahr stepped up and donated $500,000 of his own money.
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