During his last three months on the air talk show host Larry King routinely saw 674,000 viewers to his popular show, however just two weeks after taking over the show and with a huge advertising campaign supporting him, Piers Morgan is barely managing just over 50% of King’s original viewer numbers.
Piers Morgan Tonight has went from 2.1 million viewers during his shows January 17 premier to just 498,000 viewers as of Thursday’s show featuring uber-popular socialities and reality TV stars Kim and Kourtney Kardashian
How bad is it for the show? During these early stages of existence Morgan was beat out by Fox News and MSNBC shows, as well as a documentary on CNBC about the supermarket industry.
Have you been watching Pier’s show? Why do you think people don’t want to tune in? I have a theory that American’s are on British invasion overload and replacing a heralded American talk show host with a Brit was just too much.
