Electronics retailer Best Buy put Justin Bieber and Ozzy Osbourne in their Super Bowl commercial this year, an odd pairing that worked to decent effect.
The company didn’t sugar coat why they chose Bieber with marketing chief Drew Panayiotou revealing:
“Justin Bieber is the biggest star out there, but that’s not why he’s in the spot,” and “He symbolically represents something important to the brand message.”
While the spot only lasted 30 seconds it’s rumored that Bieber made a cool million dollars for his role in the ad and he doesn’t even appear in the entire 30 seconds.
